LinkedIn ad sizes for single image campaigns
Use 1200 × 628 px for landscape, 1200 × 1200 px for square or 720 × 900 px for vertical creative. This guide pairs each size with its aspect ratio and a quick export check.
Start with 1200 × 1200 px when you need one adaptable square asset. Build the landscape and vertical versions separately so text and faces remain well placed after the crop changes.
The three LinkedIn single image formats
Landscape, square and vertical placements use noticeably different frames. Simply cropping one finished image can cut off a headline, logo or subject, so compose each version around the space it actually has.
The diagram below shows the relative shape of each canvas. It is a proportion guide, not an ad preview.
- Landscape: 1200 × 628 px at 1.91:1.
- Square: 1200 × 1200 px at 1:1.
- Vertical: 720 × 900 px at 4:5.
LinkedIn ad size reference
Choose the format around the placement and composition, not just the available source photo. Keep the upload at or below LinkedIn's 5 MB limit.
| Format | Pixel size | Aspect ratio | Maximum file size |
|---|---|---|---|
| Landscape single image | 1200 × 628 px | 1.91:1 | 5 MB |
| Square single image | 1200 × 1200 px | 1:1 | 5 MB |
| Vertical single image | 720 × 900 px | 4:5 | 5 MB |
These figures apply to the single image formats covered here. Check LinkedIn's current campaign guidance before preparing carousel cards or another ad type.
Build the first LinkedIn layout
Use the free editor to test the message and image before preparing the full set.
Prepare the creative without awkward crops
Each version should keep its main message legible at a glance. Leave breathing room around essential text, logos and faces because the surrounding interface and preview can affect how crowded an ad feels.
- Choose the frame.Set up the exact pixel dimensions before arranging the image or writing the headline.
- Recompose each version.Move the focal point and shorten line breaks for landscape, square and vertical canvases instead of relying on an automatic centre crop.
- Check the export.Confirm the final dimensions, inspect small text at normal viewing size and keep the file at or below 5 MB.
This guide covers image dimensions and the stated file limit. Campaign setup, delivery and approval remain subject to LinkedIn's current advertising requirements.
Questions about LinkedIn ad sizes
What size should a LinkedIn single image ad be?
Use 1200 × 628 px for landscape, 1200 × 1200 px for square or 720 × 900 px for vertical creative.
What are the aspect ratios?
The three formats in this guide are 1.91:1 for landscape, 1:1 for square and 4:5 for vertical.
Can I crop one design into all three sizes?
You can start from one visual idea, but each canvas needs a layout check. Reposition important text, logos and subjects so the change in shape does not weaken the message.
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Need the complete LinkedIn banner set?
€249Send one campaign brief, approve the master design and receive the platform sizes included in the banner set.
- One master design for approval.
- LinkedIn landscape, square and vertical versions prepared to the sizes in this guide.
- Payment is due when you approve the master.