Etsy banner size and safe area
Use a 3360 x 840 px image for an Etsy large shop banner. Keep the logo and important wording near the centre because Etsy crops the same image for mobile screens.
Etsy recommends 3360 x 840 px for a large shop banner and accepts a minimum of 1200 x 300 px. There is one shop header image, with a cropped display of that same image on mobile.
Dimensions and file limits
The recommended Etsy large banner size is 3360 x 840 pixels. Its wide, shallow shape suits a shop header rather than a product photograph. Etsy also accepts a large banner at a minimum of 1200 x 300 pixels, but starting with the recommended dimensions gives the image more detail for larger screens.
Build the artwork at the final pixel dimensions. Enlarging a small file later cannot restore missing detail and can make lettering, logos and product edges look soft. A banner also has a different job from a listing image. It should identify the shop quickly without trying to show every product or every part of the brand story.
- Recommended large banner: 3360 x 840 px.
- Minimum large banner: 1200 x 300 px.
- Accepted uploads: JPG, GIF or PNG, with a file size below 10 MB.
Safe area and mobile crop
Etsy uses one image for the shop header. On mobile, visitors see a cropped version of that image rather than a separately uploaded second banner. This makes the centre of the composition the safest place for the shop name, logo, short message and any detail that must remain readable.
Leave breathing room around the central content. A logo pressed against an outer edge may look balanced on a desktop preview but disappear when the mobile crop is applied. The same applies to discount wording, dates and calls to action. Decorative texture or photography can extend across the full canvas because losing part of it does not change the message.
| Item | Etsy specification | Practical use |
|---|---|---|
| Large banner | 3360 x 840 px recommended | Prepare the full desktop header at this size. |
| Minimum banner | 1200 x 300 px | Do not upload below this size. |
| Upload | JPG, GIF or PNG, below 10 MB | Choose the format that keeps the artwork clear within the limit. |
Source: Etsy Seller Help, shop appearance and banner guidance, checked October 2026.
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Common Etsy banner mistakes
A technically valid file can still perform badly as a header. Check the composition at a narrow width before uploading, and judge it as part of the whole shop page rather than as a standalone poster.
- Putting essential text at the edges.The mobile crop can remove it. Keep the shop name and main message in the central safe area.
- Using too much copy.A visitor should recognise the shop quickly. Move detailed policies, shipping information and long promotional terms into the appropriate shop sections.
- Starting with a small image.Stretching a low-resolution graphic to the recommended dimensions can blur type and product photography. Create the source artwork at the required size.
- Forgetting contrast.Text placed over a busy photograph can become difficult to read. Use a quiet part of the image and check the banner at its displayed size.
- Treating mobile as a second upload.Etsy crops the same header image for mobile. Review one composition for both wide and narrow displays.
This guide covers the image dimensions and upload rules stated by Etsy Seller Help. Etsy controls the final crop and interface around the banner, so preview the uploaded image inside your own shop before treating the layout as finished.
Etsy banner questions
What size should an Etsy shop banner be?
Etsy recommends 3360 x 840 px for a large shop banner. The minimum accepted large banner size is 1200 x 300 px.
Does Etsy use a separate mobile banner?
No. Etsy displays a cropped version of the same shop header image on mobile. Keep important content in the central safe area so the crop does not remove it.
Which file formats can I upload?
Etsy Seller Help lists JPG, GIF and PNG. The uploaded banner file must be smaller than 10 MB.
Why is text missing from my banner on mobile?
The mobile layout crops the wide banner. Move the logo, headline and other essential information away from the outer edges and towards the centre.